Brands that do really well with me:
-President's Choice
-Google
-Michael Ignatieff
-Wikipedia

This isn't a comprehensive list.

So I'm really easy to market to. As long as you're really good at what you do, you're a tad not-conventional, and you can convince me you're not evil, you've basically won. If I feel that I'm superior for liking your brand, I will like your brand.

Well-meaning bunglers (political parties I like) and highly competent but possibly evil (Apple?) brands do decently.