Have you ever read Richard II on the internet and then realized it was four in the morning? I have.

Brands that do really well with me:
-President's Choice
-Google
-Michael Ignatieff
-Wikipedia

This isn't a comprehensive list.

So I'm really easy to market to. As long as you're really good at what you do, you're a tad not-conventional, and you can convince me you're not evil, you've basically won. If I feel that I'm superior for liking your brand, I will like your brand.

Well-meaning bunglers (political parties I like) and highly competent but possibly evil (Apple?) brands do decently.

Achewood links expanded:
Explained
Main
Ray's Place
Ray's blog
Roast Beef's blog
Pat's blog
Téodor's blog
Philippe's blog
Cornelius' blog
Lyle's blog
Molly's blog
Onstad's blog
Nice Pete's blog
Little Nephew's blog
Emeril's blog

I didn't want you people to think it was limited to a single lonely place. By the way, Emeril's blog doubles as the hub of the world trashspotting community.

(if I speak in parentheses I don't have to yell)

(tonight I heard a voicemail message from an excited woman in another time zone)

I keep expecting to receive a phone call from King's saying "I'm really sorry, there's been an error: the next name on the list was accepted. For you, actually, we drafted a special new form letter entitled 'Please stop wasting our time'. Good luck!"

(I apologize. excitement is unprofessional)



"these beefs are tender. and the exuberance?"
"insubstantial."